In the world of business development and branding, going digital is all the excitement. So just what is digital marketing that you just can we the idea to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media for instance billboards and transit signs. Essentially any marketing media the actual delivered electronically is considered digital marketing.
This leaves only many forms of person-to-person (P2P) marketing, print advertising and direct marketing past the internet marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to touch base to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising almost always has more recent digital type marketing connection.
Why the focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a goal for digital marketing chest of drawers. Most digital media, including websites, social media and mobile advertising is a lot easier to than traditional marketing media such as print press.
For business owners, various forms of digital advertising are highly low final price. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses virtually any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new marketing.
For consumers, the fast pace of life makes digital advertising a have to. When consumers are in need of goods and services, gone always be the days of thumbing via a phonebook discover them. Now, we whip out our mobile devices or head to our computers for answers – and we find them fast.
Digital Marketing 2020
1970 N Hartford St #102, Chandler, AZ 85225
(480) 210-2178